Make it last.
Repair, care and reuse: let’s build useful content around well-worn clothes. Your expertise, with Torn Underwear’s sense of humour.
TORN × YOUR BRAND
CLOTHES WEAR OUT.
GOOD IDEAS DON’T.
An absurd contest. A real conversation starter. Bring your brand into a monthly ritual celebrating clothes that have lived a little.
Early-stage project · partnerships to build together · no guaranteed audience
WHY TORN?
A BRAND PEOPLE REMEMBER. A JURY MONEY CAN’T BUY.
Underwear, textiles, repair, a second life: where our worlds meet, there is a story to tell. Torn Underwear is built around humour and participation, not promises of advertising reach.
THREE STARTING POINTS
LET’S GO BEYOND A LOGO.
Make it a moment.
Explore clearly labelled partner editorial content around a session. No influence on ratings, eligibility thresholds or leaderboards.
Bring people in.
Explore an activation for your community or an event. Scope, moderation, rights and measurement are agreed before anything launches.
Collaboration ideas, not off-the-shelf offers. This page announces no additional prizes or changes to contest rules.
PILOT EXAMPLE · TO BUILD TOGETHER
THE MONTH OF THE LAST THREE THREADS.
With a textile brand or repair workshop: useful repair content, an invitation to try Torn Underwear and a participation report. This is a proposal, not a past campaign.
- Before: agree objectives, schedule, rights and metrics.
- During: labelled partner content, human moderation, no contest advantage.
- After: aggregate report, real sample sizes and measurement limitations.
EVIDENCE, NOT HYPE
A REPORT YOU CAN READ.
Before launch, we agree on the objective, dates and metrics that are actually available. Afterwards: an aggregate report with its methodology and limitations.
- Site activity during the period: entries, retained ratings and active jurors, excluding demonstration data.
- Repeat participation: jurors returning on another day, not mislabelled as day-seven retention.
- No campaign attribution or sales promises without an agreed measurement setup.
OUR GROUND RULES.
Independent jury
Partnerships buy no rating, rank or title. Sponsored content must be clearly labelled.
Human moderation
Clothes photographed on their own, with no people or body parts. New entries undergo human review before publication. Reporting remains available.
Respect for participants
Participant lists are not sold or passed to brands. Advertising reuse of a photo requires specific permission; entering the contest does not grant it.
START WITH AN IDEA
HAS YOUR BRAND GOT A GOOD IDEA?
Tell us about your brand, your objective and your preferred dates. Let’s discuss a suitable pilot, with no commitment at this stage.
Propose a partnership by email →contact@troue.fr
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